This site (referred to herein as “Site”) is owned and operated by Appback Inc., having its registered address at 79-18 67th Drive, Unit #2F, Middle Village, NY 11379, United States, with company registration number 220822003049 (referred to herein as “Company”, “we” or “us”). This Privacy Policy (referred to herein as “Privacy Policy”) is used to inform you (referred to herein as “you,” “your,” and “User”) regarding our rules of collection, use, and disclosure of Personal Information as a result of your access or use of webpages, Health and Lifestyle products, and services, including other supplementary Services (referred to herein as “Services”) accessible at our Site.  

When we use the term “Personal Information” in this Privacy Policy, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular User. However, personal information does not include publicly available, de-identified, or aggregate User`s information.  

When you visit or use the Services, you expressly consent to the collection, use, storage, processing, and disclosure of your information, including personal information, as described in this Privacy Policy.

We want to ensure you understand the information we collect, how we use it, how we share it, and how you can control your information. Please read our Privacy Policy in its entirety, and don’t hesitate to reach out to us at [email protected] if you have any questions about our privacy practices.


Table of Content

  1. Age limitations
  2. Types of information that we collect
  3. Purpose of Personal Information use
  4. Your privacy rights
  5. Security 
  6. Retention
  7. International data transfers
  8. Third-party direct marketing 
  9. Cookies Policy
  10. Do Not Track
  11. Changes to our Privacy Policy 
  12. Contact information
  1. Age limitations

We do not knowingly collect any personal information from children under 18 years old. If we become aware that an individual under the age of 18 is submitting information without consent from their parent or legal guardian or as permitted under applicable law, we will delete the information as soon as possible from our database. If you believe we are collecting information about an individual under 18, please notify us immediately so that we can take appropriate action. 


  1. Types of information that we collect

Personal Information which we collect depends on how you are specifically interacting with us and which Services you are using. Generally, we collect the following categories of personal data:

  1. Identity information (title, first name, last name, username or similar identifier and an encrypted version of your login/password, social media user name);
  2. Contact information (billing address, delivery address, email address, and telephone numbers);
  3. Financial information (payment card details);
  4. Transaction information (details about payments to and from you and other details of products and services you have purchased from us);
  5. Profile information (your username and password, purchases made by you, preferences, feedback, and survey responses, as well as any profile data which we have added (for example, using analytics and profiling);
  6. Technical information (internet protocol (IP) address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site);
  7. Usage information (information about how you use the Site, products, and services)
  8. Tracking information (information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers);
  9. Marketing and communications information (your preferences in receiving direct marketing from us and third parties and your communication preferences).


  1. Purpose of Personal Information use

We use your Personal Information for:

  1. providing the Services (for informing you about our Services, new legal and policy developments, relevant data in the industries we serve, and our marketing events);
  2. responding to your inquiries (we process your personal data when you contact us, such as with questions, concerns, feedback, disputes, or issues);
  3. enforcement of our terms or agreements (we process your personal data to actively monitor, investigate, prevent and mitigate any alleged or actual prohibited, illicit or illegal activities in connection with the Services); 
  4. ensuring the security of the service (we process your personal data to: combat spam, malware, malicious activities, or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not access your account with us or your Personal Information we otherwise hold);
  5. personalizing your experience with the Services (we may provide you with third-party services, plugins, and many other options to personalize your experience of our Services, including cookies and similar tracking technology for such purposes); 
  6. research and development purposes (to help us improve our Services and build new Services and customized features or Services);
  7. engaging in marketing activities (we process your personal data to inform you about our Services, new legal and policy developments, relevant data in the industries we serve, and our marketing events (including by electronic means, such as email).

Information about how you use the Services and how you interact with the Site can be processed by us through third-party analytics tools under our legitimate interest in analysing the performance of the Services and updating our Services. Third-party tools cannot connect the data about the session to a specific user.  We aim to minimise the amount of personal data included in such information and to anonymise the data wherever possible. Session information is anonymised and used only for research purposes in order to improve and adapt our Services.


  1. Your privacy rights

Any Personal Information we collect from you is processed in line with applicable data protection laws including California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA) and Children’s Online Privacy Protection Act (COPPA).

Your privacy rights can differ based upon local data protection laws in your country, state, or territory, but these rights may include one or more of the following: 

  1. the right to access information in relation to your personal information (you may have the right to request access to your personal information);
  2. the right to deletion of collected personal information (you may have the right to require us to erase some or all of the personal information concerning you);
  3. the right to request not to sell your personal information (you may direct businesses that sell personal information about the consumer to third parties not to sell the consumer’s personal information);
  4. the right to receive a notice (at or before the point of collection) about Personal Information businesses collect, and how it will be used, shared, or sold);
  5. the right to non-discrimination in terms of price or service when a consumer exercises the privacy right under CCPA.

In case of a privacy breach, you have a right to receive a notice of any actual or potential privacy breach with respect to your personal information.


  1. Security

We value your trust in providing us with your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. 


  1. Retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

We will either delete or anonymize your information so that it can no longer be attributed to a particular individual when our legitimate interest for retaining your personal information ceases to exist. To the extent residual information remains within our databases, back-ups, or other records and we are unable to anonymize it we will isolate such information from further processing until deletion is possible.  


  1. International data transfers

In those cases where we transfer your personal data to countries outside The United States of America, we will take steps to ensure that prior to such transfer, the transfer is subject to appropriate safeguards so that your personal data continues to receive a standard level of protection.


  1. Third-party direct marketing

We currently do not share Personal Information with third parties for their direct marketing purposes without your consent. 


  1. Cookies Policy

Cookies are small files which are stored on a user’s computer and which are designed to hold an amount of data specific to a particular User and site.

We use cookies, pixels, and other technologies (collectively named as “cookies”) to:

  1. recognize you when you sign-in to use our services (it allows us to provide you with product recommendations, display personalized content, recognize you as a User, and provide other customized features and services);
  2. keep track of your specified preferences (it allows us to honor your preferences, such as whether or not you would like to see interest-based ads);
  3. help us understand how to make our Site and Services work better for you;
  4. conduct research and diagnostics to improve the content and Services;
  5. prevent fraudulent activity;
  6. improve security;
  7. deliver content, including ads, relevant to your interests on the Site and third-party sites;
  8. report (it allows us to measure and analyze the performance of our services).

Types of cookies:

  1. Essential cookies. They allow you to navigate our site and use its services and features. Without them, the site will not run smoothly or might not even be available to you simply because of technical limitations.
  2. Preference cookies. They allow us to store information about your choices, settings, and preferences. They also help us recognize you when you return to our Site, remember your language settings (among others), and customize our site accordingly.
  3. Analytics cookies. They show us which pages are most frequently visited, help us record difficulties you have with the Site, track subscription purchases and behaviors leading to subscription purchases, and measure how well ads perform.
  4. Marketing cookies. They help us determine which ads to show you by gathering information about your behavior on various sites to target our ads.
  5. Advertising cookies. They help us determine which ads from third parties are selected for you.

Most browsers automatically accept cookies, but this is typically something you can adjust. Information for each browser can be found in the links below:






Attention: if you set disable cookies on your browser, you may not be able to access secure areas of the Services and parts of the Services may also not work properly (e.g., referral links, preferences, etc.).


  1. Do Not Track

Except as otherwise stipulated in this Privacy Policy, our Site does not support “Do Not Track” requests. To determine whether any of the third-party services support “Do Not Track” requests, please read their privacy policies.  


  1. Changes to our Privacy Policy

We will post any changes we make to our Privacy Policy on the Site. If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on the Site home page. The date the Privacy Policy was last updated is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this Privacy Policy to check for any changes.  


  1. Contact information

E-mail address: [email protected]

Post: 79-18 67th Drive, Unit #2F, Middle Village, NY 11379, United States


Last Updated: 08/2022